2014年1月22日星期三

American wigs market analysis

American wigs market analysis in the United States this huge market of hair products, mainly divided into two blocks of white and black wig.
High-end market is dominated by American whites and blacks and Jews wealthy minority use, the price is the 3 --- 10 times range. Of course, parts and raw materials markets and fiber hoods have also accounted for half of the U.S. market. Domestic companies in the production of their products while should be very aware of their market position.
U.S. markets wig and human hair products have mainly highlighted the following points:
A: wealthy white and black-market demand for the product brand attention. Such as the U.S. Sen sun and SNG's high-end wigs for their great influence. In the high-end market to the U.S. accounted for about 20% of the total market, domestic enterprises should pay attention to doing this piece of product quality control. High-end market generally require about several aspects:
    1: wigs in whites particularly demanding. Particularly demanding requirements for wear, to be making a very fine, the current big wavy long file still more popular in the U.S. market, the demand for more black wigs have big wavy, little discernible hair, in the song category.
    
    2: High-grade spring market, Remy series, more stringent requirements. General American whites and blacks and wealthy Jewish community. Greater demand for Remy. Chinese hair is taboo among the Jews, generally with pure Indian hair. Like doing these high-end products, customers should ask about the object abroad services. Thus, in the choice of materials and production to better serve our customers.
Two: mid-range market requirements are the following:
   
    1: mid-range market is still in the United States and European countries for the mainstream consumer market, a 30 --- 40%. This product consumer groups in the composition of personnel is the largest class. General human hair product ratio in 3rd gear to fifth gear, the ratio of the price range is also high and low ranges, the domestic manufacturers in the production of such products, product pricing is the most troublesome, because the foreign market is still relatively consumers recognized this piece So the demand is relatively larger.
Three: low-end market are:
Wool products, wool and chemical fiber products, wool and human hair products, synthetic and human hair human hair products and low-end products. Demand accounted for about 20% of the market, accounting for 30 --- fiber market to 40%. This is a domestic manufacturers need to pay attention. Domestic manufacturers in product development to keep up on this one. Second, the quality of low-end products, a larger dispute, goods and samples to be consistent, but also to maintain product consistency.
The remaining blocks, such as hair, Mannequin head, viscose hair and the like, should be 5 - 10%, these products require manufacturers and customers to keep in close contact, in a timely manner to make corresponding adjustments to the product requirements.

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